2025
Gifts Ungiven began with an open brief and a collection of deeply personal references. Bálint imagined a symbol that could feel like a rune, carry the irregularity of a hand-drawn mark and hint at ideas of cycles, repetition and sound. Our task was to turn those influences into a distinctive identity for his music project. We started with a focused branding workshop to find the common thread in the references and define a clear direction. From there, we developed a custom symbol and a visual language that brings together the precision of electronic music with something more instinctive and human.
The music moves between electronic textures and different instrumental techniques. Its identity needed to hold that contrast without illustrating any one genre too literally. The brief also called for a mark that would work in a single colour, remain recognisable across backgrounds and carry personal meaning without becoming an obvious depiction of a rune, snake or waveform.
The result is a flexible identity built around a raw, rune-like symbol. Its circular movement suggests cycles and repetition, while its sharp, hand-drawn lines echo both sound waves and tribal markings. Subtle irregularities give the mark its character: it feels made by hand, yet holds its shape at any scale.
A restrained palette and atmospheric imagery give the identity room to shift between quiet, introspective moments and the energy of a live performance. Across releases, digital surfaces and merchandise, Gifts Ungiven has a visual world that feels as layered and distinctive as the music itself.
Unique logo
Cohesive identity
Social media platforms
Brand applications
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