2022
A bold and scalable identity for Hungary’s leading Pro Clubs community - connecting football, competition, gaming and broadcast culture within one consistent visual system.
HPCL had grown into a well-established eSport community, but its visual identity had not evolved at the same pace. With frequent social media communication, weekly broadcasts, tournaments and an increasing number of branded assets, the team needed more than a new logo.
The challenge was to create a distinctive identity that could capture the competitive spirit of team sports while remaining flexible enough to support HPCL’s fast-moving, content-heavy communication.
We created a clean, bold and strong identity built around a logo that combines three core ideas: the aerial view of a football stadium, the shape of a screen representing gaming and broadcasting, and the trophy as a symbol of competition and winning.
The identity was expanded into a scalable design system covering social media templates, tournament badges, broadcast and streaming assets, animations and other brand materials. This gave HPCL a consistent visual language while making recurring content faster and easier to create, update and scale.
Scalable Design System
Layers of Meaning in the Logo
Core Brand Applications
Visual Identity
Let’s start it Blank!
