2023
Solar Punk builds secure and scalable Web3 ecosystems on decentralised infrastructure. We created a complete new identity for the company, centred around a minimal, high-tech logo inspired by an ancient sun symbol. Combining traditional graphic design with custom illustration, 3D modelling, animation, and emerging visual techniques, we extended the concept into a distinctive and recognisable brand across digital interfaces, presentations, events, campaigns, and physical materials.
Solar Punk needed a completely new brand that could stand apart in a technology and Web3 landscape often shaped by predictable, generic visual conventions.
The challenge was to create something minimal yet meaningful: a distinctive identity that could connect an ancient, universally recognisable sun symbol with a progressive high-tech world, while remaining flexible across digital interfaces, motion, presentations, events, merchandise, and physical brand materials.
The result is a bold and recognisable visual system built around a sun-inspired emblem intersected by a dynamic 45-degree line. The symbol brings together energy, movement, transformation, awareness, and the tension between nature and technology.
Beginning with the stylescape and core identity, we expanded the concept into a complete brand world through custom illustrations, 3D modelling, animation, onboarding screens, presentations, event graphics, roll-ups, stickers, merchandise, and other physical touchpoints. By combining traditional graphic design with motion, 3D, and emerging visual techniques, every application feels connected while giving the brand room to evolve.
Brand built from ground up
Digital and physical brand touchpoints
LinkedIn followers
Public GitHub repositories
Let’s start it Blank!
