2023
We created a complete visual identity for StretchMe, bringing a new wellness concept to the Hungarian market through a minimal, energetic and highly adaptable brand system.
StretchMe introduced a completely new service to the Hungarian market: professional assisted stretching for individuals and corporate teams.
The challenge was to make this unfamiliar concept feel immediately accessible, trustworthy and engaging.
The identity needed to communicate movement, wellbeing and professional expertise while remaining simple enough to work consistently across a wide range of physical formats and real-world environments.
“It was a pleasure working with you. This is exactly what a professional creative team should be like: fast, precise, flexible and always thinking ahead, which meant a great deal to me throughout the process.
We quickly found a shared rhythm, and most of the time, all I had to do was approve the ideas. I’m especially grateful for the stable and timeless foundations we created together.”
Gerencsér-Herendi Helga
Founder, StretchMe
We built the StretchMe brand from the ground up, creating a minimal yet distinctive visual identity centred around movement and flexibility. The logo features a stretching figure, capturing the essence of the service through a simple and instantly recognisable form.
A vibrant and energetic colour palette gives the brand its dynamic character, while dark graphite and off-white provide contrast, balance and a refined foundation. The resulting system is expressive without becoming overwhelming and flexible enough to remain consistent across every application.
From business cards and gift cards to apparel, plaques, beach flags and event materials, the identity extends naturally across every customer touchpoint. Together, these elements created a stable and timeless foundation that can continue to evolve alongside the brand.
assisted stretching service in Hungary
branded assets
Years of epertise
scalable design system
Let’s start it Blank!
