2022
We created the identity and wine label designs for Tóthborok Winery, with storytelling and the historic roots of the winery in mind. The iconic hat, inspired by an old family photograph, became the central element of the brand and the starting point of the visual identity. Since then, we have continued to develop the brand together with the winery. In 2022, we renewed the visual direction and designed a new series of wine labels, giving the growing assortment a more elegant and premium appearance.
When renewing an identity, we always keep storytelling in mind. We believe that maintaining the continuity of a brand is one of the most important aspects of the design process.
The historic roots of Tóthborok Winery go back to Mihály Maksa, the founder of the winery and the grandfather of László Tóth, the current manager. At the beginning of the 1900s, he was the chief winemaker of a vineyard in English hands with 2 million vines.
Our first challenge was to create an identity that could bring this story to life and connect the history of the family with the present of the winery. Later, as the winery developed further and its wine assortment increased significantly, a new challenge appeared: to renew the label system while keeping the established identity and its recognizable character.
“We have been working with the Blank Design team for more than eight years. Our collaboration started with the renewal of the Tóthborok identity, where it was especially important for us to carry the history and family traditions of the winery forward while maintaining the continuity of the brand. They captured this perfectly through the iconic hat motif, which has remained a defining element of our identity ever since.
Over the years, we have worked together on everything from wine labels to various printed and digital materials. We can always rely on precise, high-quality and professional work, approached with the right sensitivity towards our brand and its story.”
Mihály Tóth
CEO
The logodesign process started with an old image of Mihály Maksa, which also became the basis of the new identity. We decided to use his iconic hat from the photograph as the main symbol of the brand. The hat can be interpreted as an archetype for individuality and family traditions, while its simple, pictorial representation reflects the special bond between family, craft and nature. In 2022, the winery was ready to move forward with a new look, so we refined the existing visual direction and designed a new label series for their growing wine assortment.
The colorful and bold labels of the past were replaced by a more elegant black-and-white, but color-coded design for each type of wine. We selected animals that best fit the personality and character of the wines, mainly from the fauna of the surrounding area of Mount Mátra. The detailed patterns combine organic and geometric elements, while the illustrations and the selected color codes reflect the mood of each wine and visually complement its individual character.
years of ongoing collaboration
major stages of the brand’s evolution
wine labels designed
at Budapest’s Sziget Festival
Let’s start it Blank!
