2023
We refined the identity of Valea Verde Restaurant and created a flexible brand and digital ecosystem for the culinary experiences, events and initiatives of chef Jonas Schäfer in rural Transylvania.
Valea Verde Restaurant was already part of a remarkable destination built around the revitalisation of Cund, a small Transylvanian village. Restored houses, local producers, rural hospitality and contemporary gastronomy had gradually formed a rich ecosystem, but the restaurant did not yet have a dedicated digital presence of its own.
Jonas Schäfer wanted to establish a distinct “by Jonas Schäfer” brand capable of bringing his expanding world of gastronomy under one identity - from the restaurant and culinary experiences to events, music and the cooking school. Our challenge was to give this vision a more premium and coherent presence while maintaining a clear visual connection with the established Valea Verde Retreat brand.
We refined the existing identity into a cohesive and flexible design system, introducing the “by Jonas Schäfer” signature alongside a defined colour palette, typography and photographic direction. Inspired by rural synesthesia, the visual language connects flavours, textures and the Transylvanian landscape through natural tones, tactile details and expressive imagery.
The system was applied across the website, social media templates, menus, packaging, business cards and editorial advertisements. We also designed and developed a CMS-driven Webflow website with integrated booking journeys and created an innovative Excel-based solution for generating regularly updated printed menus. The result is a distinctive, premium brand experience that remains connected to Valea Verde while giving Jonas Schäfer’s culinary world an identity of its own.
creative directions
brand aplications
scalable design system
communication channels
Let’s start it Blank!
